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Space advertising - threat to the commons

The last few days I have been writing about "the commons" on this blog. "The commons" refers to those things and aspects of life on this planet that all human beings share and which should not be under the control of the market and commercialized in such a way as to allow the control by the profiteers and the exclusion of people who cannot afford to participate.

One of the clearest example of "the commons" is the sky, the air we breath, but the sky, "space", has been attempted to come under the commercial control of the marketers. Does this sound like science fiction? Read the article in the Wikipedia Encyclopedia about "Space Advertising".

The 1993 "Space Billboard" by the American company Space Marketing Inc. was a proposal for a 1 km2 illuminated billboard that would be launched into a low orbit and be visible from Earth. The advertisement would be roughly the same size and brightness as the moon and was to be made from sheets of mylar. It was estimated that it would be impacted by space debris around 10,000 times; this and the inability to attract adequate funding prevented the project from progressing.

The first commercial filmed in space was a milk commercial by the Israeli company Tnuva, which was filmed aboard the space station Mir in 1997 [1] [2].

In an unusual form of fast food advertising, two Pizza Hut marketing ploys have involved spaceflight. In 2001 they were the first to deliver pizzas to outer space when their vacuum-sealed food arrived at the International Space Station [3], just a year after signing a deal to have a 30-foot (9 m) Pizza Hut logo placed on the side of the unmanned Proton rocket that launched ISS Zvezda [4].

Legislation

In 1993, faced with the Space Billboard project, U.S. Congressman Ed Markey introduced a bill that banned all advertising in space. This was amended by Section 70102 of title 49 of the United States Code to only cover obtrusive advertising, thus allow sponsorship deals where the logo is placed on the rocket or an astronaut's clothing. [5]

Link: Space advertising - Wikipedia, the free encyclopedia.

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