First you've heard of it? Did you expect to see this on TV? Of course not. Advertisers would not pay for advertisements if no one was supposedly watching them. The materialistic, capitalistic enterprise that we have come to know as American democracy would be cut off at the roots for a week.
The majority of Americans could not go a week without TV anyway. We have become so addicted, TVs now appear in our restaurants, sports arenas, camping grounds, shopping malls, churches, everywhere. If someone were to swear off TV like an alcoholic swears off alcohol, where could you go where your addiction would not be triggered?
There are real withdrawal symptoms. The kids become irritable and fight more initially. Mom and Dad are out of sorts and their anxiety and tension goes up. Cravings become pronounced the first few days as your mind is full of vivid images of your favorite shows and you become distressed about what you are missing.
If you doubt my statement that Americans are addicted to TV, I encourage you to test the statement for a week and shut the TV off. Let me know how it goes.Here is a brief video on how to break TV addiction. It lasts about 1 minute.